Dawn Mercado smiling outdoors with sunlight on her hair.

I’m a copywriter with 15+ years of experience shaping concepts and crafting stories that are on brand, on strategy, and on target. I’ve worked in agencies and in-house, writing everything from digital to print for B2B and B2C and helping evolve brands like Balsam Hill, Shutterfly, eBay, and more.

What drives me?

  • Collaborating with diverse teams and talented creatives

  • Fostering brands I believe in and making them shine

  • Writing copy that moves people

  • Oh, and deadlines of course

Connect with me on Linkedin.

Some of the brands I’ve helped succeed

Balsam Hill logo with tree graphic
Treetopia logo featuring stylized lettering with a snow globe containing a tree on the letter 'o'.
Thos. Baker logo on a white background
Shutterfly logo on orange background.
GrooveBook logo on a green background.
PrintFix by Shutterfly logo with hand holding photo and heart icon on orange circle background.
Thislife by Shutterfly logo
Logo with stylized letters "TP" inside a circle above the text "TripPix."
Tiny Prints logo in blue text on a white background.
Logo of Wedding Paper Divas with initials 'WPD' in a black circle and text below.
eBay logo in colorful letters
AOL logo with black text on white background
Synopsys logo in purple text on a white background.
SmartForce logo with slogan "The e-Learning Company"
McAfee logo in red text with shield icon
AT&T logo with blue globe icon and black text
Fox Sports Net logo with blue and gray colors.
NASCAR logo with colored stripes
Chevron logo with blue and red V-shaped design
Boston Scientific logo