Digital Samples
As well as providing content strategy for the creation and redesign of web pages, I’ve created web copy, app messaging, online ads, social posts, and push notifications. Here are just a handful.
Shutterfly
I helped redesign our home page, ensuring content strategy was kept in mind alongside Marketing and Design’s needs.
Piece
Website
Shutterfly
Prior to our home page redesign, I supported the eComm team by writing for the marquee, sub-marquees, and left-navigation categories for numerous refreshes.
Piece
Website
Shutterfly
On occasion, I wrote social posts for Shutterfly. Here’s one for Facebook and Instagram.
Pieces
Social Posts
Balsam Hill
I collaborated on a 3-5 year campaign to educate our international customers about the Balsam Hill Difference. With test data from our first year, I directed copy revisions from our third-party copywriter in the UK to further target our messaging. This sample was our UK home page that year.
Piece
Website
Balsam Hill
Until recently, the home page was a combination of inspirational and educational messaging. I wrote and oversaw the writing of multiple home page refreshes over the years. This sample is one I wrote.
Piece
Website
JATO Aviation
I developed the content strategy and brand voice for JATO Aviation, helping make their inspiring website even more so for customers and potential customers who may or may not have been pilots already.
Piece
Website