Print Samples
Whether print ads, catalogs, direct mail, brochures, posters, inserts, or event t-shirts, I’ve written and overseen lots of short- and long-form copywriting that went to press. Check these out.
Balsam Hill
To support a holiday campaign I helped concept, we created an aspirational awareness ad for a targeted media placement in Luxe Interior + Design magazine.
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Print Ad
Balsam Hill
As we further developed the brand, we pushed the copy to be even more emotive. With this as our guide, I oversaw copy creation for our Spring 2022 catalog.
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Catalog
Balsam Hill
I was hired to evolve the brand copy from product-centric to more customer-centric, speaking to the customer why. The Holiday 2022 catalog was one of eight annual catalogs I led in this direction.
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Catalog
Thos. Baker
We evolved the brand messaging for Thos. Baker, retailer of premium outdoor living and game room furniture, by adding customer benefits to very product-focused copy. I wrote the brand copy and copyedited the product copy for this and several more Thos. Baker catalogs.
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Catalog
Download
Treetopia
Aligning with our holiday campaign, we created this eye-catching print ad for Flea Market Décor magazine.
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Print Ad
Shutterfly
We reached key customer segments with targeted media placements in magazines like The Knot. This one tasked us with including emotive copy and a giveaway.
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Print Ad
Shutterfly
I participated in the brand evolution we introduced as The All New Shutterfly with a campaign that included this inspiring horizontal tri-fold.
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Direct Mail
Shutterfly
Here's another sample of how I collaborated with designers to deliver inspiration right to our customers' doors.
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Direct Mail
Shutterfly/Kohl’s
Our Partner team built awareness and expanded our customer base through partnerships with leading brands like Coke, Disney, and Kohl’s. My copy successfully supported our co-branding.
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Statement Insert
JATO Aviation
JATO Aviation provides custom pilot training and aviation resource assistance from advanced-flight experts. I wrote this piece to align with their new inspiring website (also written by me).
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Brochure
Diamond Aviation
In partnership with Diamond Aviation, we were the premier company on the West Coast to rent out the Cessna/Columbia 350. We crafted awareness posters to spread the word to qualified pilots.
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Promotional Poster Ad
Boston Scientific/EP Technologies
Boston Scientific is one of the world's top manufacturers of cardiac catheters. After seeing this letter framed in the VP of Quality's office, I created a powerful tagline, a little context, and a simple question to craft this emotive message.
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Internal Poster Ad
Boston Scientific is one of the world's top manufacturers of cardiac catheters. After seeing this letter framed in the VP of Quality's office, I created a powerful tagline, a little context, and a simple question to craft this emotive message.
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Internal Poster Ad