Email Marketing Creative
I’ve crafted stories for hundreds of batch and trigger emails, using best practices and analytics to drive revenue for both national and international brands. Scroll down to see a few.
Shutterfly
At Shutterfly, I acted as the lead copywriter for CRM, helping drive 45-50% net revenue.
When we introduced Art Library, the email needed to reflect how easy the service was to use and show its breadth of offerings all at one time.
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Batch Email
Shutterfly
I collaborated on the New Disney Collection campaign with the Partner team, helping make Shutterfly the happiest place on Earth for our customers.
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Batch Email
Shutterfly
Our product emails focused on customer benefit by using analytics to inform our subject lines, pre-headers, and email concepts.
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Batch Email
New Shutterfly email subscribers received a series of emails encouraging them to create their first projects. In addition to writing the stream, rotating through the product categories was my idea for this ease-driven reminder email.
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Trigger Email
Shutterfly
While at Balsam Brands, I helped evolve the tone and voice of Treetopia, our colorful Christmas tree brand. Reflective of that update, this playful copy encouraged our customers to decorate for the holidays in their you-nique way.
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Batch Email
Treetopia
Groovebook
Seen on Shark Tank and acquired by Shutterfly, Groovebook was a subscription-based photobook app. The app was fun and easy, so this gifting email needed to pack in a lot of information with ease.
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Batch Email
Balsam Hill
During my time at Balsam Brands, emails for our flagship brand Balsam Hill drove a major portion of revenue for the CRM channel.
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Batch Email
Balsam Hill
Balsam Hill was all about sharing joy. Every year, we collaborated with our founder to spread good cheer on Christmas Day by sending a merry message of gratitude and holiday wishes.
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Batch Email